Via Cacao

REDMOND, WASHINGTON

Designer: Erin Bartlett
Client: Via Cacao

Via Cacao is a company that is dedicated to bringing quality and style to the whole family. Vanessa the owner comes from a diverse and eclectic background, as does her husband Pedro. When she came to Calico Studio, Vanessa emphasized her passion for high quality, simple, sophisticated, and chic design. Calico looked into the roots of the name via cacao and gave our client a logo that is both bold and soft and can retain flexibility without compromising continuity. The logo is based roughly on the cacao bean reflecting the sophistication found in this brand while also incorporating a very subtle "v" and "c". We formed a great bond with the company and continue to answer the question "how about this?"